About Genex Coatings and Genç Wood Coatings (Kayalar Kimya)

Genex Coatings is the importer of Genç Wood Coatings, Turkey – one of the largest wood coatings manufacturers in Europe. Genç is a brand of Kayalar Kimya, founded in 1976. The company runs production facilities in Turkey and Spain with a total area of 59,000 m² and a capacity of 60,000 tons. It is among Europe's largest paint and varnish manufacturers and was ranked 76th among paint companies worldwide in the Coatings World list of 2013.
Kayalar Kimya holds a 23% share of the Turkish market and offers over 500 products, with more than 4,000 domestic and international customers. It exports to 60 countries and received the "Stars of Export" award from the Turkish Exporters Assembly. In December 2016, the Genç brand was included in TURQUALITY, a branding support programme of the Turkish Ministry of Economy. Through Genex Coatings, these wood coatings are now available to furniture and wood industry customers in India.

Genex Coatings
Genex Coatings
Genex Coatings
Genex Coatings

Genç Wood Coatings: "We Enhance the Wood"

Kayalar Kimya launched the Genç brand soon after its founding in 1976. Genç is one of the world's most preferred brands in furniture paints and varnishes and the leader in the Turkish market. Its high-tech wood coatings are made for both commercial and consumer use and can be applied on any wooden surface. Genex Coatings brings these products to India.
Genç follows worldwide trends in wood coatings and the needs of the furniture industry. The company has set up Turkey's first technical support, application and training center for wood coating systems, where buyers get customized service solutions. Its 24 experts offer application simulations based on each buyer's parameters and processes at the company headquarters.
Genç is also the first and only brand in Turkey's furniture paint and varnish sector included in the TURQUALITY program.

Genç Wood Coating Product Range

Genex Coatings imports the full range of Genç wood coatings from Turkey for furniture, doors, panels and other wooden surfaces. Choose a product group below or contact us to find the right system for your project.


  • Wood Colourants
  • Polyurethane Products
  • Decorative Products
  • Thinners
  • GENÇ AQUA Water-Based Products(Indoor & Outdoor)
  • UV System Products
  • Wood Forte Cellulosic Products
  • Genç Tinting System
  • Auxilary Products

Kayalar Kimya R&D Center: Innovation Behind Genç Wood Coatings


The Kayalar Kimya R&D Center has a 1,700 m² laboratory and 70 professional staff. It is one of the key reasons Kayalar Kimya has become a leading manufacturer in Europe. The center runs joint projects with national and international universities and research institutions, especially TÜBİTAK, the Scientific and Technological Research Council of Turkey. It can produce over 100 types of resin, which allows it to develop customized products for specific customer needs. This capability sets the company apart from other players in the sector and supports the quality of Genç wood coatings imported by Genex Coatings.

Düfa : "The Master of Paint"


Kayalar Kimya started producing Düfa paints in Turkey after signing a partnership agreement in 2005 with Meffert AG, a German company operating 9 factories worldwide. In 2009, Kayalar Kimya acquired all rights to this partnership and became the sole owner of Kayalar-Meffert AG. Düfa produces practical, water-based paints that are environment- and health-conscious. It quickly gained a place in the Turkish market with its German technology and EU-class quality. Under its "Master of Paint" motto, Düfa offers thousands of colour options through tinting machine technology.

"Giving Color to Your Life"


Kayalar Kimya gained a foothold in the European, Latin American and African markets by opening an office in Spain in 2008. In 2012, it purchased the GRALSA Wood Coatings factory in Lucena, Spain. This factory manufactures furniture paints and varnishes under both the Genç and GRALSA brands and exports them to many countries. Genex Coatings imports Genç wood coatings from Turkey for customers in India.

Woodsol: Water-Based Exterior Wood Coatings | Genex Coatings


Woodsol is the newest brand of Kayalar Kimya, launched in 2016 for water-based exterior wooden paints and varnishes. With a wide range of products, Woodsol aims to be a solution partner that meets all the needs of its users. It extends the useful life of wooden materials with minimal maintenance, offering both beauty and strength. Woodsol products are harmless to people and nature and comply with European Union VOC limit values. Contact Genex Coatings for wood coating solutions in India.


In 2012, Kayalar Kimya formed a strategic partnership with Noroo Paint, the second-largest paint manufacturer in South Korea. Together they started producing industrial paints, floor coatings and car repair paints under the Genç Noroo brand. Genex Coatings imports Genç wood coatings from the same Kayalar Kimya group.

Kayalar Raw Material - Genex Coatings


Kayalar Raw Material was founded in 1996 within Kayalar Kimya to supply the chemical raw materials needed by Turkey's production sector. With more than 70 products, it supplies raw materials to textile, glassware, packaging and plastic, medical, metal, paint, cosmetics and cleaning industries across Turkey. All supplied raw materials go through laboratory controls for quality assurance, and the company also offers R&D support and industrial solution suggestions to producers. This raw material base supports the quality of Genex wood coatings imported from Turkey.

Frequently Asked Questions About Genex Coatings


Q1. What is Genex Coatings?

Genex Coatings is the importer in India of Genc Wood Coatings from Turkey. Genç is a brand of Kayalar Kimya, one of the largest paint and varnish manufacturers in Europe.

Q2. What is the difference between Genex and Genç?

Genç is the wood coating brand made by Kayalar Kimya in Turkey. Genex Coatings is the company that imports Genç wood coatings and supplies them in India.

Q3. Where are Genç wood coatings made?

Genç wood coatings are made by Kayalar Kimya at its factories in Turkey and Spain.

Q4. What types of wood coatings does Genex Coatings offer?

The range includes PU (polyurethane) coatings, UV coating systems, water-based coatings, cellulosic coatings, wood colourants, thinners, decorative products and a tinting system.

Q5. Can Genex wood coatings be used on any wooden surface?

Genç wood coatings are designed for use on wooden surfaces such as furniture, doors and panels. Contact us with your project details and we will suggest the right system.

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